SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. That means they still have 85% of the market left to tackle.

Growth 76

Growth Territory Referrals Customers 76

SaaStr

JULY 15, 2020

And yet, as you’ve talked about all, look at what’s happening in California. But that’s more the exception than the role of the go to market for many companies. I think there are some growth rounds that are getting done because you can look at the spreadsheets and these are pretty impressive businesses.

X-functional 60

X-functional E-commerce Growth Retail 60

SaaStr

NOVEMBER 21, 2019

Series A money is to fund the growth energy and the Series B money and C the expansion and the scale up. To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Sorry, we are in B2B territory here, so I’m not making problem myself.

B2C 58

B2C B2B Start-ups Growth 58

SaaStr

JULY 28, 2021

From her advice on how to not be ‘that guy’ to what she learned while forging her own path through uncharted startup territory, there’s plenty of food for thought and discussion to be found throughout. For those of you that don’t know Southern California, that’s the movie business, Hollywood.

Start-ups 108

Start-ups Gaming Up-sell Contract 108

SaaStr

MAY 27, 2020

First of all, in the last four weeks, more jobs have been lost in our country than exists in total in California or Texas. California employees about 17 million people, Texas about 15 million. As one of my mentors used to say, in a strong market, even turkeys can fly. And growth matters. It’s an important region.

Finance 77

Finance Government Price Contract 77

SaaStr

AUGUST 28, 2020

If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. If that wasn’t enough, Hilary’s also a limited partner in Stage 2 Capital, the venture firm focused entirely on go-to-market. I really do so appreciate that.

Sales 63

Sales Start-ups Meeting Follow-up 63

Sales Hacker

OCTOBER 7, 2021

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts.

Sales 130

Sales Start-ups Up-sell Cross-sell 130