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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page. Marketing funnel. Content channels.

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10 Simply Awesome Examples of Email Marketing

Hubspot

And that's the kind of email marketing we like to celebrate! We've written about fantastic ecommerce retargeting campaigns , how to craft an email newsletter recipients actually read , and even how to use your email signature to support your other marketing efforts. 10 Examples of Awesome Email Marketing. Via Email.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Your content should educate, entertain, or solve problems for your readers. Cost Per Click (CPC): Determine the cost of each click on your ads.

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The 12 Pillars of Reader-Friendly Email Marketing

Hubspot

Some marketers have found they have better open and click-through rates when they use their company name as the sender. Oh, and also, you'll have a better click-through rate. What else makes for a reader-friendly piece of email marketing? Share your tips in the comments!

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This day in search marketing history: January 16

Search Engine Land

2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. 2019: A law passed in 2018 mandated that search engine results be filtered through the federal state information system (FGIS). Yahoo’s Senior VP Of Entertainment Business Leaves.