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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate.

Campaign 149
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). The goal or activity may be to download, to buy, to obtain, to be entertained by, or to interact with a website or app.” Beyond featured snippets, there are other ways to try to improve click-through rates.

UX 126
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10 Simply Awesome Examples of Email Marketing

Hubspot

If this type of interactivity appeals to your audience, it's a great way to get the information you need to segment your email list and solidify yourself as an entertaining brand! Focus Pointe Global provides focus groups so businesses like you can get some meaty market research. Share some of your favorite campaigns in the comments!

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Your content should educate, entertain, or solve problems for your readers. Cost Per Click (CPC): Determine the cost of each click on your ads.

B2B 95
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The 12 Pillars of Reader-Friendly Email Marketing

Hubspot

Some marketers have found they have better open and click-through rates when they use their company name as the sender. Oh, and also, you'll have a better click-through rate. What else makes for a reader-friendly piece of email marketing? Share your tips in the comments!

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This day in search marketing history: January 16

Search Engine Land

Overall click volume increased 19 percent, and CPCs ticked up just 3 percent. Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4. Yahoo’s Senior VP Of Entertainment Business Leaves. search market share. Microsoft And EDGAR Online In Content, Ads Deal.