Search Engine Land

AUGUST 14, 2024

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. With ecommerce, you’ll be focusing more on shopping campaigns and making revenue, but a nonprofit organization may be more focused on awareness.

Clients 80

Clients Target audience/market Sports Campaign 80

Martech

DECEMBER 6, 2024

Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? Prompt : Deliver your specific request with detailed parameters: Create an outline for a long-form blog post about using AI to enhance marketing analytics.

Angle 132

Angle Objectives and Key Results Education Strategize 132

Sales Hacker

SEPTEMBER 25, 2020

But long before I was building high performing sales campaigns, I was learning about authentic connection through southern cooking. In a recent webinar poll, the audience responded that the biggest obstacle to creating new sales campaigns is lack of confidence in strategy. strategies of creating a winning sales campaign.

Campaign 86

Campaign A/B testing Follow-up Angle 86

Heinz Marketing

MAY 12, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Numerous studies have shown that sales and marketing alignment leads to increased revenue, improved campaign performance, better win rates, and improved customer retention. to be used by marketing campaigns.

Campaign 124

Campaign Target audience/market Sales Follow-up 124

Sales Pop!

MARCH 20, 2023

4 tips and best practices for using Marketing Automation for Sales Management Marketing automation refers to the use of software solutions to automate repetitive marketing tasks. These tasks can be email replies between their team or to customers, sharing posts on social media, and orchestrating ad campaigns.

A/B testing 130

A/B testing Teamwork Campaign Contact 130

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

MAY 12, 2020

So, how do we bridge the gap to better help our sales teams sell to high-priority clients? The answer to this question could be account-based marketing (or ABM). As a marketer, it's important to know what makes ABM techniques successful and how they differ from other target audience marketing tactics.

Target audience/market 101

Target audience/market Campaign Technique Pipeline 101