Martech

OCTOBER 26, 2023

Launch Cart’s LaunchADS.AI is an advertising platform that enables businesses to create and launch ads seamlessly across major platforms. Autoflow added a generative AI email builder to its CRM Marketing Module. It can create and send service reminders, appointment reminders, and email campaigns.

SQL 110

SQL Appointment Launch Relationship building 110

Search Engine Land

JANUARY 5, 2023

Many B2B campaigns struggle to reach that number of conversions, making automation challenging. One of those options is Discovery Campaigns. Discovery campaigns can be an effective mid-funnel tactic for reaching audiences at scale. Several questions focused on lead quality from Discovery campaigns.

Lead generation 98

Lead generation Objectives and Key Results SQL Campaign 98

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). An enterprise data warehouse for fast SQL queries.

SQL 90

SQL Campaign Follow-up Growth 90

Sales Hacker

APRIL 21, 2021

The marketing team ran a super successful campaign and generated hot leads. SDRs are ready to start calling but first they must dedupe dozens of contacts just dumped into their CRM. There I taught myself Python and SQL to help automate many of the analyses that took me hours to perform manually. Jumpstarting your RevOps journey.

Finance 100

Finance GTM Cross-sell SQL 100

Heinz Marketing

NOVEMBER 20, 2017

His next stops were at Cisco Systems and NetPro Computing (now Dell Software), before launching his first startup, IDS Technology Marketing, in 2007. It was very much focused on through-partner marketing, how many marketing campaigns, how many cold calls can we get our partners to make to try and have them generate leads?

Pipeline 52

Pipeline Sales Technology Technology 52

ConversionXL

AUGUST 4, 2020

After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. What campaigns and initiatives do you use at different stages of the customer lifecycle (e.g., How do you evaluate performance and make decisions on future campaigns? Experimentation launch.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

SEPTEMBER 27, 2019

And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer. Ryan Bonnici: And then I got this really interesting opportunity to move over to the US with HubSpot and lead global marketing, global digital, global PR, global brand campaigns, and social and all that fun stuff.

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

SaaStr

FEBRUARY 11, 2020

So, again what David says, trying to force progress by jumping ahead before completing the current phase is kind of like two steps forward, three steps backward, because we’re in such a rush, because we see all of these stories around people launching and growing. Just measure SQLs. MQL is just not far enough along.

Growth 75

Growth Niche Hospitality X-functional 75

SaaStr

NOVEMBER 22, 2019

One of the things that I’m realizing is to enable this sort of discipline, you need really strong CRM and other tools to help you learn from the process and improve it. You said, “One of my grassroots campaigns is to kill the title of CRO, although I’m vehemently in favor of the scope of the role.”

Start-ups 63

Start-ups Customers Objectives and Key Results Growth 63

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. ” Salesforce is building Global Promotion Management into Loyalty Management which, in turn, is built directly on the Salesforce CRM platform. “It’s natively integrated with Data Cloud,” he said.

Retail 110

Retail SQL Referrals Government 110

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down.

Sports 131

Sports Clients Engineering Niche 131