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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Above all else, make entertaining videos. The question to ask yourself is: What does my audience find entertaining? content receivers).

Customers 115
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Chicago Lewis explains her distaste for SEO because “the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff.” But SEOs are in the business of helping companies sell things, right? Types of campaign objectives allowed in Google Ads.

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This day in search marketing history: February 22

Search Engine Land

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. Improve Your Shopping Cart!

Launch 94
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How to Build and Measure Brand Awareness

ConversionXL

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Create awareness campaigns that work to the strengths of each platform.

Campaign 122
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

David Longstreet, the chief data scientist at FanThreeSixty , offered an example: In our world of sports and entertainment, for example, most sports teams do not know how many people are in a stadium for a game. which customers will buy one or more products for a cross-sell or upsell. All-in-one niche providers.

Sports 131
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Increasing Engagement for Regional Publications

Hubspot

They’re riding the line between news and entertainment and have an opportunity to explore new monetization and engagement opportunities — And it’s not so daunting to do the same if you know where to start. You can sell tickets to local events, sponsor your own events, and work with local advertisers. It’s your advantage—your gem.