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This day in search marketing history: February 22

Search Engine Land

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns.

Launch 93
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Take his course on UX and Usability here. Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. If you want to sell something, you need to make people feel like this is made for them.

UX 85
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Gartner found that less than 10% of Tier 1 retailers believe they are highly effective at personalization. While 64 percent of retailers have the technology, they tend to lack the process and rigor needed to execute their personalization efforts. Marketing campaigns. Are people coming from an email campaign? Time period.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. We sell success. Marketing teams can run campaigns even longer. Cross-sectional studies, surveys. What is it? Who is it for?

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52
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Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

Say for example you have an online store selling custom painted yoga mats, and a separate site focused on vegan cupcakes, each one of these sites should have a unique Property and its own set of Views. This relates to something called cross-domain tracking. This will make your account labels clear, and searchable. image source.

Follow-up 132
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A Founder’s Guide to Getting More Leads – ASAP (Video + Transcript)

SaaStr

I just think you’re selling to people. And at Zoom I have the ability to sell to micro one person businesses all the way up into the Fortune 50. So knowing that you’re both selling into an IT, you know, traditional business audience. And Gusto is selling to pretty small businesses, right? Jason Green : Yeah.

Up-sell 52