Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs.

Objectives and Key Results 115

Objectives and Key Results Campaign Finance Real Estate 115

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Others get creative.

Promote 141

Promote Campaign Pitch Niche 141

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

CTR 74

CTR Sports Finance Campaign 74

Hubspot

AUGUST 8, 2019

In other words, PPC is your shortcut to getting to the top within your niche. Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. The first step in setting up your PPC ads is determining your ad campaign. Consider how your paid campaigns will contribute to those goals.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. Driving Quick Results. Informing Your Keyword and Content Strategy.

Niche 73

Niche Campaign CTR Networking 73

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101