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This day in search marketing history: February 10

Search Engine Land

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company. Ah, Google FIber!

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This day in search marketing history: January 8

Search Engine Land

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” Halting campaigns shouldn’t be your only brand safety precaution.

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This day in search marketing history: February 25

Search Engine Land

Quixey Offering Deeper Search Results Inside Mobile Apps 2014: Quixey, which described itself as a search engine for apps rather than an alternative app store, announced deeper “functional search” within apps. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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How market types shape marketing and SEO success

Search Engine Land

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

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The Ultimate Guide to Advertising in 2018

Hubspot

Online pop-ups and search engines ads. Marketing includes a number of different channels: Social media. Search engine optimization. 1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

3) General Electric. Instead, it shows off its products by sharing photos of other products it powers, such as huge engines and powerful machines. After all, how often do you get to see a jet engine up close? 7) American Marketing Association. What other companies use awesome visuals in their marketing?

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Like I mentioned, YouTube videos show up in organic search engine results. So if you're at all concerned with SEO (what inbound marketer isn't?), Yes, even if your product is "boring."