article thumbnail

This day in search marketing history: February 10

Search Engine Land

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company. Ah, Google FIber!

article thumbnail

This day in search marketing history: February 25

Search Engine Land

Quixey Offering Deeper Search Results Inside Mobile Apps 2014: Quixey, which described itself as a search engine for apps rather than an alternative app store, announced deeper “functional search” within apps. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Negotiate 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This day in search marketing history: January 8

Search Engine Land

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011.

article thumbnail

How market types shape marketing and SEO success

Search Engine Land

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

article thumbnail

The Ultimate Guide to Advertising in 2018

Hubspot

Online pop-ups and search engines ads. Marketing includes a number of different channels: Social media. Search engine optimization. 1995 : Search engines like Yahoo! Whether Google, Yahoo, or Bing, all search engines have their own paid advertising. Consider Westinghouse Electric's "We Can Do It" ad …).

Promote 53
article thumbnail

7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

3) General Electric. Instead, it shows off its products by sharing photos of other products it powers, such as huge engines and powerful machines. After all, how often do you get to see a jet engine up close? What other companies use awesome visuals in their marketing? Share your favorites with us below!

B2B 77
article thumbnail

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

How on earth does a B2B organization use Pinterest to feed its marketing machine? If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Like I mentioned, YouTube videos show up in organic search engine results. Like this. 1) Pin pictures of your product.