Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

JUNE 18, 2012

Google is the most used search engine on the web. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more!

Campaign 77

Campaign CTR Networking Click Through Rate 77

Hubspot

FEBRUARY 4, 2020

I had the opportunity to sit down with Christina Mallon , the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved audience. Now used by millions for superior cleaning.

Electricity 100

Electricity Promote Launch Campaign 100

Search Engine Land

JULY 11, 2023

What this means for SEO and marketing strategy Here’s what I learned when working for businesses operating in this market type: Like the perfect competition market type, brand awareness campaigns are very important. Monopoly People usually think of monopolies as non-profits like electric or water companies.

Non-Profits 76

Non-Profits Profit margin Price Electricity 76

Salesforce

FEBRUARY 2, 2023

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. In the second industrial revolution, electricity and other scientific advancements led to mass production.

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

Hubspot

OCTOBER 18, 2013

We were talking about the challenges of working in marketing for a B2B company -- either a giant 120-year-old conglomerate like GE, which sells turbines and jet engines, or even a young company like HubSpot, which sells software to businesses. One example is a campaign GE created in conjunction with Mekanism called Datalandia.

B2B 69

B2B Electricity Entertainment Engineering 69

Sales Nexus

JUNE 1, 2022

Get to know SalesNexus founder and CEO Craig Klein as he shares his journey in the sales and marketing world with Alex Guz on the Revenue Engine Podcast. Once I got out of college and got into the working world, I graduated as an engineer. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Lead generation 52

Lead Fuze

DECEMBER 15, 2023

This technique can forecast future cash flow, determine staffing needs, or even target marketing campaigns. From fine-tuning marketing campaigns to preventing fraud and personalizing customer experiences – it’s all about making smart moves ahead of time.

E-commerce 52

E-commerce Objectives and Key Results Technique Finance 52

Hubspot

MARCH 27, 2018

Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Purna is the Senior Manager of Global Engagement at Microsoft , a keynote speaker, and a columnist for Search Engine Land and Moz. She has written for Search Engine Land, State of Digital, and Moz, and is the author of the SEO book, SEO.

Growth 78

Growth Consult Electricity Networking 78

Hubspot

JUNE 12, 2019

They’re concerned with keeping their colleagues comfortable without breaking the bank on electricity costs. YouTube, your website or campaign landing pages, and special email campaigns are all great channels for distribution. A simple tagline at the end reads, “Engineered for modern motion.”. Create a marketing plan.

Product 78

Product Electricity Pitch Education 78

Lead Fuze

OCTOBER 22, 2021

If you’re sending outreach campaigns for your business, the first one should be an email to introduce yourself. You might be sending outreach campaigns for business, so it’s important that people can see who they are talking to right away by reading the introduction message. Why Should you Introduce Yourself in an Email?

Contact 52

Contact Electrical Engineering Appointment Clients 52

SalesLoft

OCTOBER 22, 2014

We made a plug for the #DFGives campaign and dropped a few canned goods into bins… By now the buzz was electric. We stopped at the Developer Zone and asked engineers what they were working on, before being swarmed for selfies.

Tradeshows 52

Tradeshows Electricity Gaming Represent 52

Hubspot

JANUARY 19, 2012

Even President Obama jumped on the bandwagon this month and began sharing behind-the-scenes photos of his 2012 election campaign. General Electric. By following GE on Instagram, fans get to see larger than life engines and turbines that are used to drive innovation in these spaces.

Transportation 77

Transportation Electricity Technique Follow-up 77

Spiro Technologies

APRIL 12, 2023

Not critical engine components. I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. So, our engineers are using AI to help us accelerate product development, which is fantastic.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

Not critical engine components. I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. So, our engineers are using AI to help us accelerate product development, which is fantastic.

E-commerce 52

E-commerce Manufacturing Customers Education 52

SBI

JUNE 23, 2015

National Cash Register, Westinghouse Electric and others created large, organized sales forces and with them, standardized sales and sales management techniques. This is done by of analyzing a combination of CRM data, campaign results, opportunities won and lost, and Internet data mining.

Non-Profits 55

Non-Profits CRM Electricity Sales 55

Hubspot

FEBRUARY 15, 2018

For a long time, keyword rankings were a staple part of any SEO campaign. This means that if I were to search for a query like “electric cars” and I’d previously been browsing the Tesla website, it’s a possibility that Google would tailor the rankings of the search results to show Tesla near the top.

Electricity 39

Electricity Launch Campaign Engineering 39

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. First Job: Application Engineer at Philadelphia Electric Company. "My First, I was a recording engineer.

Healthcare 72

Healthcare Hospitality Finance Consult 72

Hubspot

DECEMBER 29, 2015

2) A narrow focus of ranking on page one of search engines. For many businesses, the most basic notion of having a website in the first place can be rooted in the idea of popping up on page one of Google and other search engines. The pages working in a synchronized effort to generate marketing and sales qualified leads.

Construction 51

Construction Objectives and Key Results Contract Electricity 51

Search Engine Land

JANUARY 29, 2023

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Google Tests B2B Market With Google Shopping For Suppliers 2013: The beta was open only to electrical and electronics industries.

Real Estate 85

Real Estate Electricity CTR Launch 85

Search Engine Land

FEBRUARY 17, 2023

Although Yahoo had purchased Inktomi in December 2002, Yahoo opted to build its own web search engine. ” – Search Engine Watch, Yahoo! Birth of a New Machine At the time, Microsoft had yet to launch its own web crawler for MSN Search, and Ask Jeeves/Teoma was the only other top tier search engine available.

Engineering 90

Engineering Referrals Campaign Electricity 90

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

SEPTEMBER 5, 2018

Online pop-ups and search engines ads. Search engine optimization. 1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. 1995 : Search engines like Yahoo! TV commercials. Social media ads.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square.

Transportation 100

Transportation Drivers/motivators Healthcare Electrical Engineering 100

Salesforce

OCTOBER 5, 2021

One simple way to think about this is in terms of a recommendation engine: Your favorite streaming service learns your tastes and makes great suggestions for your next binge. They would get kicked out the door for not listening, not learning, not respecting – for thinking it’s all about them.

Service 52

Service Product Government Electricity 52

G2

NOVEMBER 20, 2023

People in the car industry work in making, selling, designing, and engineering. Modern companies are making strides toward reducing environmental impact through electric vehicles. However, unless the electricity comes from renewable sources, it doesn’t fully solve the environmental emission impact.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. And it’s becoming more and more prominent as part of people’s campaigns. If you’re in engineering, you’re going to talk with a partner, for example, and how you interact with people outside your company is going to affect your brand.

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Campaign 71

Campaign B2B B2C Promote 71

Hubspot

FEBRUARY 25, 2016

The genius behind the Volkswagen “Lemon” campaign laid out one of the core principles behind inbound marketing: that nothing sells as well as word of mouth. Look at the Volkswagen campaign; by reclaiming an oft-repeated criticism, he found the opportunity to get people to talk about the car’s quality.

Sell 51

Sell Electricity Campaign Entertainment 51

Hubspot

MAY 23, 2014

They''re the kingpin of customer communication, and the cornerstone of B2B campaigns. 2) General Electric. The company that facilitates small business sales with its credit card payment systems is very much focused on technology, so it stands to reason that its blog should focus on engineering.

B2B 78

B2B Electricity B2C Technology 78

Hubspot

JUNE 26, 2012

2) Manufacturing & Engineering. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Healthcare. But that's simply not true! 3) Politics and Political Activism.

Hospitality 75

Hospitality Manufacturing Healthcare Niche 75

ConversionXL

MAY 8, 2019

Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. They’ve put together a “Complete Electric Bike Buyer’s Guide” to educate buyers while also capturing lead details. Blog posts.

Closing 131

Closing Electricity Education Non-Profits 131

ConversionXL

SEPTEMBER 24, 2021

To reach, engage and convince your target audience, your best bet is to approach launches as an email campaign. Instead, take inspiration from the launch email examples below to craft your own unique campaigns. Subscribers that grabbed the opportunity to join the waitlist became part of a product launch email campaign: Image source.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

Hubspot

APRIL 22, 2013

3) General Electric. Instead, it shows off its products by sharing photos of other products it powers, such as huge engines and powerful machines. After all, how often do you get to see a jet engine up close? Help Scout also uses vector images and icons -- not stock photos -- to draw readers in.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Like I mentioned, YouTube videos show up in organic search engine results. Yes, even if your product is "boring." 2) Pin infographics, data, and charts. 4) Optimize your YouTube videos for search.

Networking 76

Networking B2B Lead generation Promote 76

Cience

JANUARY 6, 2020

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. Their experience is second to none and their advice on campaigns is highly valuable. Non-data-driven approach.

Lead generation 89

Lead generation B2B Appointment Networking 89