ConversionXL

JANUARY 24, 2017

Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. And then the algorithms will choose who should be part of which experience.”. And that expands the skills that optimisers need.

Conversion 87

Conversion UX A/B testing SQL 87

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Advertisers will be able to reuse audiences across campaigns.

E-commerce 128

E-commerce Launch Campaign Retail 128

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. If a decent percentage of users weren’t authenticated (i.e.

X-functional 121

X-functional SQL Campaign Launch 121

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. How do you evaluate performance and make decisions on future campaigns?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 5, 2019

Not everyone believes user personas to be valuable. They launched to much applause, but a few trends wore down their appeal with time. Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. .”

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

JANUARY 14, 2016

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. Stage 2: Optimize Your User Acquisition Campaigns. Optimization performed: Networks B and C were explored at campaign and ad level, removing the underperformers. Image Source.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 7, 2017

Not everyone believes user personas to be valuable. They launched to much applause, but a few trends wore down their appeal with time. Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. What do you want to know?

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. You can launch new tests with a point-and-click visual editor. We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post – until now.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 10, 2018

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. For example, the most common screen size is still 780 x 1280 pixels. As a result, the amount of space you have available for your lead capture campaign is tiny. Concerns for the Campaign.

E-commerce 110

E-commerce UX Lead generation X-functional 110

Hubspot

MARCH 10, 2016

The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. Launched in May 2003, it is mainly used for professional networking. You can’t paint a happy little nurturing campaign without both. 91) User Experience (UX). 51) LinkedIn.

Networking 78

Networking Non-Profits Engineering Follow-up 78