ConversionXL

NOVEMBER 3, 2016

It’s often a higher purchase price (or at least a more complex sale). So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. For further reading on B2B goals and measurement, check out this article on better measuring lead generation. More people tend to be involved in buying decisions.

B2B 110

B2B Conversion B2C SQL 110

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g., Conversion is expanding beyond just the core user experience.

Conversion 87

Conversion UX A/B testing SQL 87

SaaStr

FEBRUARY 11, 2020

” But okay, if there’s not enough sales roles, it’s … people still have muddy lead generation metrics. In lead generation, it’s really hard to get accurate metrics that you can trust. Just measure SQLs. It is harder because you have to have consistent definitions on what is an SQL.

Growth 76

Growth Niche Hospitality X-functional 76

Sales Hacker

SEPTEMBER 8, 2021

The clock starts ticking as soon as a lead engages with one of your marketing campaigns. It operationalizes how you generate, qualify, and take action on leads from marketing campaigns in a timely manner, with the right content—ultimately driving pipeline and revenue for the business. Timing is everything.

SQL 87

SQL Follow-up Campaign GTM 87

SaaStr

DECEMBER 3, 2019

So today we’re going to talk about generating leads and I think we were going to break it into three sections. That’s what I learned when I went into business school, product, price, place and promotion, right? And I could’ve gone and put that into a digital campaign. It was retail very oriented.

Up-sell 52

Up-sell Start-ups Cross-sell B2C 52

SaaStr

SEPTEMBER 27, 2019

Ryan Bonnici: And then I got this really interesting opportunity to move over to the US with HubSpot and lead global marketing, global digital, global PR, global brand campaigns, and social and all that fun stuff. B2C is so much more about storytelling because of the big campaigns that … the big, sorry, budgets that folks have.

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

Outreach

MARCH 25, 2019

Common B2B sales pipeline stages: Prospecting Qualification Needs Analysis Value Proposition Identification of Decision Makers Perception Analysis Proposal/Price Quote Negotiation/Objection Handling Closing/Deal Signing Referrals/Upselling. Lead generation is your friend! Continuously refine your cold call and email campaigns.

Pipeline 65

Pipeline A/B testing Non-Profits Sales 65

Hubspot

OCTOBER 28, 2019

They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. Read on to learn more about integrated marketing and how to create a campaign of your own. Now, let’s talk about integrated marketing campaigns. Why are integrated marketing campaigns effective?

Campaign 99

Campaign Launch SQL Promote 99