Martech

SEPTEMBER 29, 2023

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners. Don Peppers and Martha Rogers will be proud.

B2B 89

B2B Teamwork Referrals Cross-sell 89

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

JUNE 23, 2019

Almost all but the biggest of companies have an uphill credibility battle every time a new visitor lands on their site. And why is it important? BJ Fogg , the world’s leading researcher on web credibility, has said that website credibility is about designing your website to make it appear trustworthy and knowledgeable.

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

DECEMBER 16, 2020

But what if your website doesn’t have enough traffic? Or if your management refuses to justify the costs of A/B testing? You can either play a guessing game and hope that your optimization efforts will be successful, or you can use more qualitative (and often budget-friendly) methods to turn that guessing into a safer bet.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

ConversionXL

DECEMBER 4, 2015

Really, take a second and try to come up with an answer. Studies show that 30% of all ads and 50% of TV ads are based on humor. If you’re more of a generalist at your company, or you wear many hats in your role, here’s the gist of it: In one corner is Clever Marketing. When It Works: JCD Repair Case Study.

Real Estate 91

Real Estate Launch Hospitality UX 91

ConversionXL

MARCH 9, 2016

To visitors, UX mistakes are loud, whether they consciously detect them or not. Visitors are leaving pages completely unaware of content blocks, they’re assuming they’ve reached the end of the page long before they truly have, they’re missing cues to scroll horizontally, etc. No, UX mistakes are foundational.

UX 90

UX Price Drivers/motivators Start-ups 90

ConversionXL

SEPTEMBER 13, 2012

Almost all but the biggest companies have an uphill credibility battle ahead of them every time a new visitor lands on our site. What’s website credibility and why is it important? Your website is often the first point of contact for the customers, responsible for first impressions and of course sources of revenue.

Trust 133

Trust X-functional Price Contact 133