RingDNA

MARCH 26, 2025

There are too many reps who seem happy to end a relationship with a customer the moment the ink on a contract goes dry. According to KissMetrics , LinkedIn ads offer an average click-through rate (CTR) of 0.025%, which is respectable. However, you can significantly increase your CTR with highly targeted ads.

Closing 62

Closing B2B Sell Referrals 62

ConversionXL

MAY 6, 2014

I managed to iron out lots of communication issues that were limiting conversions, such as offering a ‘pack of music contracts’ in the deal. Some musicians thought this meant they were buying pre-signed contracts with record labels. In actual fact, they were just getting a compilation of music contract templates. What gives?

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

Search Engine Land

JUNE 11, 2024

While this is useful in and of itself, it’s especially useful when used in conjunction with click-through rate (CTR). CTR is a metric that indicates the quality of the traffic you’re generating. If your CTR is high, then your target users likely resonate with your product and messaging.

CTR 75

CTR Click Through Rate Campaign Up-sell 75

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. Am I locked into a contract?

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Sales Hacker

JULY 15, 2021

Brands using the strategy see a massive 171% hike in average annual contract value. Clicks: Clicks mean the exact number of people who click your ad after seeing it. Unlike impressions which are based on likelihood, clicks are action-based. After you get a fat account to sign a contract, it doesn’t end there.

Objectives and Key Results 114

Objectives and Key Results Profit margin Contract Campaign 114

Sales Hacker

NOVEMBER 15, 2017

Average Contract Value. For example, you can measure visitor traffic or conversion rate on two different web pages having similar content and purpose. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. Click Through Rate (CTR).

B2B 105

B2B E-commerce Cold Call Sales 105

Lead Fuze

AUGUST 6, 2021

Sales trend by contract- While it is possible to evaluate the trajectory of contract sales, forecasting based on historical performance in this area is extremely questionable. 1 Click-through rate. It can inform you of the number of times your CTA link has been clicked, independent of its placement.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate Cross-sell CTR 64