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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate.

Price 117
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113
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How to craft killer CTAs that convert B2B prospects

Martech

They meet expectations based on previous user experience. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. Limited-time offers tap into our fear of missing out (FOMO), motivating faster action. Experiment with different CTA types, wording, placement, and urgency levels.

B2B 97
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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

In the introduction phase , the focus is on creating product awareness to motivate your target market to consider you when making a buying decision. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Pay-per-click advertising.

Growth 102
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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. User research affects earnings, and earnings validate user research, but accountability differs.

UX 111
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Unlocking Your Company’s Growth Engine w/ Conversion Rate Optimization w/ Sean Ellis

ConversionXL

You may be racking up wins on landing pages and email campaigns, click through rates and quality scores; but if you’re not adding long-term, quarter over quarter gains to the business, you’re missing out on the sustainable, compounding growth potential of CRO. PIE by WiderFunnel. PIE stands for: P — Potential.