article thumbnail

Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). The total spend on the ads was more than $20 million.

B2B 128
article thumbnail

Conversational marketing: A guide to a key B2B GTM strategy

Martech

This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy. Creating a conversational marketing GTM strategy Are you ready to take your B2B marketing strategy to the next level? Engagement: Includes metrics such as open rates, click-through rates and time spent in conversation.

GTM 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to deploy advanced schema at scale

Search Engine Land

Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. Secure access to Google Search Console (GSC) and Google Tag Manager (GTM) GSC gives us significant information about the domain, pages indexed, SERP results, etc.

GTM 80
article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

These allow you to embed a call-to-action button to your ads, which can help increase the click-through-rate of your ads. With price extensions, people can see sample prices before they click. Go into your GTM container and click on “New Tag.”. Next, click on the pencil icon in the Tag Configuration.

GTM 100
article thumbnail

How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki

SaaStr

click-through rate, they are a hero for driving actual revenue. Going upmarket and international requires different GTM motions and even some product changes to meet the demands of those markets. You’re onto something when people set goals and KPIs around what you provide. So, how do you work into that?

article thumbnail

The Ultimate Guide to Google Search Console in 2018

Hubspot

Click “Continue.”. Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). Google Tag Manager container snippet code: Copy the GTM container snippet code associated with your site. You need “edit” permission in GA for this option.). What’s CTR?

CTR 101
article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Click Through Rate (CTR). Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. Challenger Sales Model. Champion/Challenger Test. Channel Partner. Channel Sales.

B2B 105