Free trial vs. demo: What’s more effective in B2B SaaS ads?
Martech
SEPTEMBER 5, 2024
Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). The total spend on the ads was more than $20 million.
Let's personalize your content