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How to uncover hidden gems in your paid search accounts

Search Engine Land

A PPC professional’s job goes beyond just launching paid search campaigns. This guide will walk through some key reports, tools and analyses that can yield impactful insights for optimizing your paid search efforts. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Positioning.

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When to use branded and competitor keywords in PPC

Search Engine Land

Bidding on brand terms in paid search advertising has both benefits and drawbacks: Benefits Protect your brand position and take that Position 1 search result. Increase trust by having a paid and organic presence, also helping you dominate the search results. Lower click-through rates. Lower conversion rates.

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How to Start a Video Marketing Agency: Key Steps

Lead Fuze

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. Identifying Key Demographics of Potential Clients The first step is understanding who exactly you’re trying to reach with your video marketing services.

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10 Product Announcement Email Examples (and What you can Learn from Them)

ConversionXL

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. This improved visibility comes without the expensive costs per click of PPC. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).

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How to Improve Lead Quality: Effective Conversion Strategies

Lead Fuze

That way, you can tailor your marketing efforts to get better results. The key here is consistency: regular updates and prompt responses create a sense of reliability around your brand, leading to improved lead generation results over time. Consistency is key for improved results. Don’t be boring, be bold.