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Microsoft on the future of advertising and conversational AI

Search Engine Land

It can be hard at times to find the information that people are seeking, and so we launched Bing Chat to bring better search results and answers to complex questions,” Sainsbury-Carter said. “It’s because the user journey is shortened, so there is a faster path to conversions.

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Use this taxonomy as the backbone of the site structure to improve user experience.

Niche 127
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How Does Email Tracking Work? Guide for Outlook & Gmail

Veloxy

In the past, salespeople would use this data to satisfy mere email KPIs like open rates and click-through rates. But today, sales reps are using email tracking software to increase their reach in accounts, generate more buyer signals, and improve engagement rates. Email tracking increases sales efficiency.

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Optimizing SEO: How to Use Generative AI for Better Rankings

Lead Fuze

Conclusion Understanding Generative AI and its Role in SEO Generative AI, a cutting-edge technology, is transforming the way we approach SEO strategies. Decoding Google’s RankBrain for Improved User Engagement RankBrain assesses user engagement by evaluating dwell time and click-through rate of visitors to a website.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. via Observer ]. Activation.

Growth 113
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The Google anti-trust trial: A deep dive into the details

Martech

Google argues that users can easily switch to rival search engines even if it’s the default. Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy.

Trust 75
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 115