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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. An increased positive response rate has a 33% higher correlation with booked meetings. Click-through rate. Bounce rate. Retail 18.4% Retail 18.4% Compel Readers to Click Through.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. This improved visibility comes without the expensive costs per click of PPC. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

retail consumers or companies of one), or do they buy in teams? This makes the right data harder to locate, resulting in poor conversion rates that affect revenues and dampen company culture. The channel and marketing methods are different, but the result is always the same.

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How to Increase Ecommerce Conversion Rates

ConversionXL

Listrak shopped the top 1,000 retail sites, added items to a shopping cart, began the checkout process by adding first and last name, email, and phone number, then abandoned the carts before completing a purchase. They then tracked whether retailers responded with emails and analyzed the contents of follow-up emails. Only 14.6%

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Objectives. Create brand awareness through a focused social media campaign, encouraging content sharing between users. User engagement (any clicks on any stories) went from 2,108 to 30,944. To drive traffic to the sweepstakes mini-site Google AdWords was used with geo-targeted pay-per-click adds. 45% registration rate.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You either get an immediate answer or click through to a site, with no need to return to the SERP.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

The results? Prospect trial to conversion rates fell with the longer trials. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. And what it isn’t).

Growth 102