Search Engine Land

DECEMBER 1, 2023

This includes faster load times, responsive design and easy navigation to improve user experience. Lots of us feel overwhelmed and pressured with just how much there is to do, so ensuring that the mobile experience for users is good is even more critical than usual. Get the daily newsletter search marketers rely on.

E-commerce 122

E-commerce Click Through Rate Pitch Strategic planning 122

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. User research affects earnings, and earnings validate user research, but accountability differs.

UX 111

UX User Experience Non-Profits A/B testing 111

Search Engine Land

DECEMBER 6, 2023

It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Use this taxonomy as the backbone of the site structure to improve user experience.

Niche 122

Niche User Experience CTR Click Through Rate 122

Hubspot

MAY 9, 2019

AdRank is calculated by multiplying your maximum cost per acquisition bid with the quality score of your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate. This is also the reason why pitching a product’s features is a lousy attempt at persuasion.

Click Through Rate 101

Click Through Rate User Experience Campaign Pitch 101

Martech

FEBRUARY 20, 2024

They meet expectations based on previous user experience. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. Shows value without feeling like a sales pitch. Experiment with different CTA types, wording, placement, and urgency levels. Fit even the tightest schedule.

B2B 125

B2B Prospecting A/B testing Click Through Rate 125

Search Engine Land

JUNE 28, 2024

Page speed Page speed is another important factor for SEO and overall user experience. Slow-loading pages can lead to higher bounce rates, as users are likelier to abandon a site that takes too long to load. The meta description is your elevator pitch.

Click Through Rate 86

Click Through Rate Engineering Pipeline B2C 86

Martech

MAY 3, 2023

does this throughout their blog, guiding readers to more relevant content after reading the article, naturally moving them through the funnel. No hard pitch. A clear and compelling CTA is crucial, but creating a seamless user experience that doesn’t feel forced is important.

Click Through Rate 108

Click Through Rate Campaign Trust User Experience 108