Remove Click Through Rate Remove Referrals Remove Territory
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The biggest email newsletter mistake B2B companies keep making

Martech

Definition of an email newsletter Its essential to start here because the definition varies across different regions. The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. They were wrong.

B2B 120
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How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

Using a legacy phone number system like we were talking about before, you could generate multiple phone numbers to efficiently test things like which regions produce the best leads, 800 numbers vs local numbers, and of course, which copy produces the higher click through rates. ” and lifted all design restrictions.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Consider your strategy as the map to navigate uncharted or challenging territory. Website Traffic: Monitor the number of visitors to your website, as well as the sources driving traffic (organic search, social media, referrals, etc.), time on site (TOS), pages per visit (PPV), % of returning visitors, and bounce rate.

B2B 95
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). Such as UK-based money app Cleo’s expansion into the United States : Cleo’s marketing team might test actions like: Regional or global expansion. It’s a lucrative move for businesses with truly unique products.

Growth 115
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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

To drive traffic to the sweepstakes mini-site Google AdWords was used with geo-targeted pay-per-click adds. 45% registration rate. 28% referral rate. Dodge brilliantly leveraged their NASCAR sponsorship to sell more cars and and built a database of new sales leads from the Northeast region. Start: 10,402.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. Then, compare any change in the awareness metrics you’re measuring in that region with other markets. Growth marketers focus on the entire customer journey. Image source.

Growth 102
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SEO KPIs to track and measure SEO success

Search Engine Land

Referral traffic A solid SEO campaign can impact your business beyond driving more organic traffic. If content and links are a vital part of your strategy, then this exposure can drive more high-quality referral traffic, so it is prudent to demonstrate the extra value here.