Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate.

Price 120

Price CTR Click Through Rate Campaign 120

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Instead, they could simply click a link and enter an email address.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

FEBRUARY 1, 2023

Study: Facebook Ad Click-Throughs Declining 2011: Click-through rates on Facebook ads only averaged 0.05% in 2010, down from 0.06% in 2009 and well short of what was considered to be the industry average of 0.1%

Engineering 131

Engineering Campaign Click Through Rate Launch 131

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. For example, if Spotify wanted to improve advocacy, the frustration users have with shuffle play after sharing may be a good place to start. Where does growth hacking come in?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

FEBRUARY 3, 2022

In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Use quantitative research to glean standardized facts related to users’ experience with your website, brand, or product features. Pay-per-click advertising.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Lead Fuze

JUNE 26, 2023

Transparency in client-agency relationship coupled with showcasing case studies as proof of work quality helps build trust among potential clients. Lastly, these agencies price their services mindfully aligned with market rates offering competitive service packages while incorporating management tools for smooth operations.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97