Search Engine Land

AUGUST 14, 2024

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. Dig deeper: PPC client kickoff: Strategies for a successful first encounter 2. Who is your target audience? Processing.

Clients 80

Clients Target audience/market Sports Campaign 80

Martech

DECEMBER 6, 2024

Prompt : Deliver your specific request with detailed parameters: Create an outline for a long-form blog post about using AI to enhance marketing analytics. Target audience: marketing directors in mid-sized to Global 2000 firms. Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'”

Angle 129

Angle Objectives and Key Results Education Strategize 129

Heinz Marketing

MAY 12, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Numerous studies have shown that sales and marketing alignment leads to increased revenue, improved campaign performance, better win rates, and improved customer retention. Sales reps can help you articulate the pain points of your target audience.

Campaign 124

Campaign Target audience/market Sales Follow-up 124

criteria for success

MAY 4, 2025

Some are also guilty of under-investing in their marketing strategy. Ask yourself the following questions: Do members of your sales team lack strong marketing collateral to share with prospects and clients? Does your marketing team often complain that sales is hard to work with? Could that be you? Or vice versa?

Growth 52

Growth Sales Quota Follow-up 52

Hubspot

NOVEMBER 25, 2019

Part of the reason content seeding is so successful is that the content shared by influencers or partners is relevant to the target audience. Market research shows brands, like FabFitFun, where their audience is and gives them clues as to where to seed content. That's content seeding in motion.

Target audience/market 101

Target audience/market Promote Clients Follow-up 101

Sales Pop!

MARCH 20, 2023

b) Social Media Social media is another widely used marketing platform that can help you create authentic relationships with your clients. Marketing automation specifically focuses on curating a personalized and seamless experience for the customer so that they come back to you again and again.

A/B testing 130

A/B testing Teamwork Campaign Contact 130

Hubspot

MAY 12, 2020

This might be why only 28% of salespeople say marketing is their best source of leads. So, how do we bridge the gap to better help our sales teams sell to high-priority clients? The answer to this question could be account-based marketing (or ABM). Creating an Effective ABM Strategy.

Target audience/market 101

Target audience/market Campaign Technique Pipeline 101