Advertorials Can Work—If You Get It Right
ConversionXL
JUNE 23, 2020
They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). The FTC requires disclosures such as “Ad,” “Sponsored,” “Paid Advertisement,” or some close variation in plain sight. Advertorials also have their critics.
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