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This day in search marketing history: March 17

Search Engine Land

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. 2009: Twitter was promoting Twitter Search. Twitter Adding Advertisements? billion, a mere $140 million more.

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What Is Local PR and How Does It Work? [Examples]

Hubspot

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. In anticipation of the Broadway announcement, the hosts of the podcast did an interview with New York-based Broadway site Playbill to promote their show.

Angle 98
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These 7 Brands Take Personalized Marketing to a New Level

Hubspot

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. The results were hit-or-miss.

Retail 101
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The Ultimate Guide to Creating Cold Emails That Convert From Sending Over 1 Billion Emails

Sales Hacker

Today, I’m going to show you how to apply some email marketing principles to your cold emails to get more responses and close more deals. You don’t have trouble finding the right thing to say when you’re asking a close friend to lunch. Close your eyes. Loop opened in prospect’s mind: I can work less AND close more deals?

Up-sell 95
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8 Ways to Market Your Seasonal Business During the Off-Season

Hubspot

Whether you own an ice-cream shop on the Jersey shore, a ski shop in the mountains of Colorado, or a landscaping business in central Minnesota, you’ve experienced the challenges of the dreaded off-season. After your peak season ends, a stretch of slow business begins, and your website and store front become ghost towns.

Niche 78
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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

Before Salesforce Andy spent close to 5 years at Oracle as VP Product Management. Before Salesforce, Andy spent close to five years at Oracle as VP of Product Management. I was at a little company in Minnesota called Stellent that was acquired by Oracle. I had somebody recently get promoted to CMO of a public company.

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We turned MarTech into a chatbot. This is what we’ve learned (so far).

Martech

With great power comes great responsibility (and a requirement to read closely and check your work!). It is an American multinational conglomerate corporation headquartered in Maplewood, Minnesota. Here’s a real example. A user asked MarTechBot to “Tell me what I need to know about MMM?”