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This day in search marketing history: March 17

Search Engine Land

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. Hidden In Google Profiles: More Social Network Connections On The Way? Twitter Adding Advertisements?

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What Is Local PR and How Does It Work? [Examples]

Hubspot

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. In anticipation of the Broadway announcement, the hosts of the podcast did an interview with New York-based Broadway site Playbill to promote their show. Host Local Events.

Angle 97
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We turned MarTech into a chatbot. This is what we’ve learned (so far).

Martech

With great power comes great responsibility (and a requirement to read closely and check your work!). ” It was founded in 2011 by Sergei Mavrodi, a Russian businessman, and purportedly operates as a decentralized peer-to-peer network. It is an American multinational conglomerate corporation headquartered in Maplewood, Minnesota.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Once we get past waves and the Minnesota Vikings and the Olympics, we eventually do talk about B2B sales and marketing. We are live on the lead funnel, media, radio network. It’s way beyond the closed deal, right? Couple things I will promote for you here Jocelyn. Today is no different. Jocelyn: Absolutely.

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

Before Salesforce Andy spent close to 5 years at Oracle as VP Product Management. Before Salesforce, Andy spent close to five years at Oracle as VP of Product Management. I was at a little company in Minnesota called Stellent that was acquired by Oracle. How did he come to be CEO at the market leader, UserTesting?

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Sales Pipeline Radio, Episode 148: Q&A with Scott Ingram @ScottIngram

Heinz Marketing

Want to learn closing techniques from real-world doers? If you’re joining live on the Funnel Media Radio network, listening at work today, happy new year, I hope the year is off to a great start. There are some offices that I think are still closed this entire week. Fed up with the same old sales results? Scott: Yeah.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads.