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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

Before Salesforce Andy spent close to 5 years at Oracle as VP Product Management. Before Salesforce, Andy spent close to five years at Oracle as VP of Product Management. I was at a little company in Minnesota called Stellent that was acquired by Oracle. How did he come to be CEO at the market leader, UserTesting?

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Once we get past waves and the Minnesota Vikings and the Olympics, we eventually do talk about B2B sales and marketing. It’s way beyond the closed deal, right? Couple things I will promote for you here Jocelyn. We’re going to get to customer success and advocacy. We got a lot to talk about today.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. I had never quit a job before unless it was due to a promotion or a better opportunity. You’ll learn a lot if you listen closely.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Watch the demo What is account-based selling?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. Tip: You might also consider promotions, coupons, and other customer benefits, such as free shipping, to generate more interest and sales. This can increase your sales and market share simultaneously.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Your sales team is close to meeting their quota. Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Combining short-term goals with quick bonuses is often just the motivation salespeople need to close deals.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

4 scenarios when reminder emails are critical How to write a reminder email 3 reminder email best practices 3 reminder email templates to try How to automate reminder emails A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Missed a demo?