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Predatory Pricing: What It Is, How It Works, & What It Looks Like

Hubspot

Predatory pricing is a detrimental but rare practice that regulators try to keep a close eye on. Walmart and Target engaged in a price war on prescription drugs in Minnesota in 2007. In 2007, Walmart attempted to price out its competition by selling generic drugs at a loss in Minnesota. How common is predatory pricing?

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This day in search marketing history: March 17

Search Engine Land

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. billion, a mere $140 million more.

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The Ultimate Guide to Small Talk: Conversation Starters, Powerful Questions, & More

Hubspot

Which TV show most closely mirrors your life?”. or another Minnesota-centric question. “Would you advise your children to go into [field]?”. “If If you could turn one of your current skills into a bona fide superpower, which would it be and why?”. Which TV show would you choose to live in?”.

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Beyond Product-led Growth, 7 Lessons Learned in Product-Led Scaling (Podcast #490 and Video)

SaaStr

While at LiveRamp, a small customer in Minnesota asked Rachel and her team to meet with their data scientists. The team at LiveRamp created a closed-loop environment to provide data to the data scientists so they could use datasets in their work within tools they were already familiar with.

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What Is Local PR and How Does It Work? [Examples]

Hubspot

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. It's a good idea to look into leveraging some local PR if you find your business struggling to expand reach and generate leads.

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These 6 Cold Email Examples Are So Good You’ll Want To Steal Them

Gong.io

More snowboarding in value prop + CTA : “ … email outcomes so you can coach your reps when they wipeout … + “If so, would you be open to learning more about how we help inside sales leaders … shred their way to more closed deals?”. Soft close : Instead of saying, “how about 5 PM on Friday?” Not too shabby, huh?

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5 Tips for Successfully Navigating the Bargaining Zone

Hubspot

Both sides are trying to figure out what the walkaway line is, and they often get as close to that line as possible. Minnesota Orchestra Dispute. To decrease its financial struggles, the Minnesota Orchestra management team suggested reducing musician's salaries by 32%. Do your homework.