Gong.io

APRIL 22, 2022

Continues with more content about the buyer (ripped straight from his LinkedIn bio), followed by how Gong can help solve the problem … void of marketing/corp jargon and product features/pitches. Soft close : Instead of saying, “how about 5 PM on Friday?” How did Mike know about Morgan’s love for Minnesota football?

Prospecting 125

Prospecting Follow-up Inside sales Clients 125

Heinz Marketing

AUGUST 24, 2020

Later this weekend, it’s going to get close to 90 and they’re already talking about us. Paul: That’s the opposite of where I grew up in the Midwest and I was born in Minnesota. Especially Minnesota, summer is so short. Matt: I’m ready to go Paul. It is high 70’s, low 80’s.

Pipeline 81

Pipeline Sales Follow-up Start-ups 81

Heinz Marketing

JULY 20, 2020

I was born in Minnesota, lived in Wisconsin, and spent much of my life in Michigan. And I think, let’s just assume we can healthily get into those companies, because I’m seeing research that says companies and people are not going to feel comfortable getting into those close quarters anywhere from six months to three years.

Pipeline 95

Pipeline Sales Up-sell Conversion 95

Martech

APRIL 28, 2023

With great power comes great responsibility (and a requirement to read closely and check your work!). It is an American multinational conglomerate corporation headquartered in Maplewood, Minnesota. Earlier I wrote about the idea I had about creating a self-testing quiz and simulating a sales pitch. Here’s a real example.

Technology 109

Technology Technology Legal Launch 109

SaaStr

NOVEMBER 16, 2020

Before Salesforce Andy spent close to 5 years at Oracle as VP Product Management. Before Salesforce, Andy spent close to five years at Oracle as VP of Product Management. I was at a little company in Minnesota called Stellent that was acquired by Oracle. How do you really understand what their pitch looks like?

Pipeline 87

Pipeline Territory Price Product 87

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). The FTC requires disclosures such as “Ad,” “Sponsored,” “Paid Advertisement,” or some close variation in plain sight. What problems can advertorials solve? Conclusion.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

OCTOBER 7, 2015

According to the University of Minnesota , when you’re afraid, you adopt a survivalist mindset. It’s important that these colors become closely associated with your brand. Jennifer Aaker, a marketing professor at Stanford, asked each of her students to give a 1 minute pitch. One in ten students used a story in their pitch.

Manufacturing 131

Manufacturing Pitch Presentation Conversion 131