Remove Closing Remove Cross-sell Remove Go To Market Remove X-functional
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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. A hybrid product-led sales motion is more realistic if your product was not originally built to sell itself.

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A Step by Step Guide to Revenue Growth with Mark Roberge (Video + Transcript)

SaaStr

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. And I think it comes out of the 80s and 90s and how we used to sell with shelfware. This is go to market fit. That’s easy.

Growth 83
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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

How, if no one’s heard of you, do you sell to big companies? If you haven’t closed a lot of big customers in the early days, or like me, it was a bit of a revelation to be a Senior Vice President Adobe for a little while and sit on the other side, see how things are bought. So again, we could use it for any function.

Growth 94
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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

But that’s more the exception than the rull of the go to market for many companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things. People are buying and selling houses. Look at Model T sales or something.

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The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)

SaaStr

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. So sell your product. X this year. I’m going to go from 2 to 5 or 2 to 6.”

Quota 80
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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

But that’s more the exception than the role of the go to market for many companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things, look at model T-shirts or something. People are buying and selling houses.

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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. A close cousin of this is cohort analysis. So that’s one example of many.