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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

They prioritize direct selling and relationships over allowing customers to go and buy directly. Hybrid combines product-led and sales-led motions, and they work closely together. The challenge with hybrid is that it’s difficult to implement without close collaboration, and everyone must understand how product drives growth.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59
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Expert Tips for Improving Sales Operations Efficiency

Highspot

They oversee behind-the-scenes activities and administrative tasks so sales reps can focus on lead generation and closing deals. By working closely with stakeholders across the organization, sales operations enhances sales success, improves customer relationships, and significantly impacts the company’s profitability.

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8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. From that point on, we built a product and we launched it in February of 2008 out of a back of a coffee shop with one employee. The demo is the sale and we close everybody in month.

Closing 67
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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Try PandaDoc What is vertical marketing? Evaluate the competitive landscape Assess the competition within each vertical market you are considering.

Niche 52
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Give Your Sales Territory Mapping the Direction It Needs

Gong.io

The importance of this can’t be overstated, especially given the time-consuming nature of sales where reps spend around two-thirds of their time on non-selling activities. . Common goals include: Growing market share in a particular region. Launching a new product. How to map sales territories effectively.

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What Are Sales Objectives? Everything You Need to Know

Gong.io

A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Sure, they’ll still try to close qualified leads and hit their quotas, but you won’t have much say in how they do it. Or launch a new product?