SaaStr

JULY 15, 2022

If you haven’t closed a lot of big customers in the early days, or like me, it was a bit of a revelation to be a Senior Vice President Adobe for a little while and sit on the other side, see how things are bought. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. Let’s just step back a bit.

Growth 100

Growth Cross-sell Start-ups X-functional 100

SaaStr

MARCH 1, 2019

What time frame from SAL to closed lead suggests product market fit? So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign.

Contract 47

Contract Price Commission Conversion 47

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. And then once you set it up, align the whole go to market around it. Pricing doesn’t really matter at this stage. Growth and milk.

Growth 86

Growth Cross-sell Contract X-functional 86

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 51

X-functional SQL Pipeline GTM 51

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. X this year. I’m going to go from 2 to 5 or 2 to 6.” Transcript.

Quota 87

Quota Growth Product Closing 87

SaaStr

JANUARY 3, 2020

What time frame from SAL to closed lead suggests product market fit? So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign.

Contract 10

Contract Price Commission Conversion 10

SaaStr

AUGUST 20, 2019

Unfortunately, it’s something that, I think, you don’t really see in the valley a lot and something that the people close to Sameer and the employees of SendGrid know really intimately. It was still a ubiquitous market. We had a great easy-to-use pricing model. Sameer Dhokalia: The go-to-market model was magical.

Growth 52

Growth X-functional Start-ups Conversion 52

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Your competitor has feature X, you need feature X. Often, they go for the obvious—stuff like “easy-to-use” email marketing. Can your differentiation be features?

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

AUGUST 19, 2020

Get back into experimentation mode with our business model, with our pricing to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny which is in fact what we did. A close cousin of this is cohort analysis. Shifting to the fifth is around pricing.

E-commerce 104

E-commerce Price Start-ups Growth 104