What is quality score and how to use it in PPC
Search Engine Land
MARCH 21, 2023
Here, Google examines how well keywords are featured in the ad copy and how closely the keyword idea matches the query. How closely the keyword that triggered the ad matches the query. 12.04962963 Massachusetts 5.142857143 54 5.325890411 New Hampshire 5.452380952 13 8.412142857 Rhode Island 4.666666667 31 7.80925 Vermont 5.2
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