9 of the Most Shocking Guerrilla Marketing Campaigns of All Time
Hubspot
AUGUST 24, 2012
Other times, they're a bust because you end up making a lot of people really, really angry. Half.com ended up being purchased by eBay, and Halfway, Oregon ended up demanding over $530,000 in unpaid funds from eBay in 2004. This campaign was started by then-student at Rhode Island School of Design Shepard Fairey.
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