The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)
SaaStr
NOVEMBER 24, 2021
Pothole #1 – Legacy Sales Commission Plans May Yield Low License Utilization. Pothole #2 – Increasing Pricing Rate Without a Sustainable Moat. It is probably a more effective strategy to keep your opening price low and increase your ACV through expansion. Sell it to your market for half the price.
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