From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)
SaaStr
SEPTEMBER 29, 2023
You also get product advantages through data integrations becoming much stronger, and you get shared UX patterns, so usage gets easier. It’s easier to sell a mature product and get more commissions, so you need to design incentives so that individuals want to make that happen. Buying is not the optimal path most of the time.
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