ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Dapper Apps.

UX 130

UX Customers Drivers/motivators Construction 130

Search Engine Land

JANUARY 25, 2024

Ad format: YouTube offers various ad formats and each format has different pricing structures, so your budget should align with the chosen format. Cost-per-click (CPC) or Cost-per-thousand-impressions (CPM): Decide whether you want to pay for clicks (CPC) or impressions (CPM), as the pricing model you choose will impact your budget strategy.

Objectives and Key Results 116

Objectives and Key Results Campaign Finance Real Estate 116

Hubspot

MAY 19, 2020

By tracking how your site is registering with prospects, you gain insight into their buying intentions and what aspects of your UX and messaging are most effective. Ultimately, tracking website activity lets you know your prospects and leads better. Price: Free. Price: Free. Price: Free plans available. Leadfeeder.

CRM 79

CRM Price UX Construction 79

Hubspot

JULY 5, 2019

Lead generation tools to capture client information and create a database for future communication and lead generation. Price: Free. The HubSpot WordPress Plugin includes several lead generation tools like popup forms, a web form builder, and kickback emails. Price : $59. Payment integrations.

Appointment 77

Appointment Price Clients Lead generation 77

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). A few UX features can help you achieve this, but use them properly. Pricing tables can be rife with confusion.

UX 73

UX B2B User Experience Price 73

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction.

B2B 120

B2B User Experience E-commerce B2C 120

ConversionXL

JUNE 19, 2014

After you’ve determined what the “personality” of the page should feel like through typography, you should move on to the wireframing process to construct the outline of the page in a way that is functional & usable. Should I Lower My Prices To Compete? <–don’t <–don’t be fooled, there’s more to it than pricing.

Customers 107

Customers User Experience Lead generation Start-ups 107