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The Complete Guide to a Consulting Business

Hubspot

If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

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OKR Framework for Sales: The Key to Effective Consultative Selling

Sales Hacker

The notion that consultative selling is the optimal way to sell has been around since the last millennium. The concept was coined in the 1970s in the book Consultative Selling by Mack Hanan. To compete in this “new buying normal,” we need to modernize what we mean by and how we execute consultative selling.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.

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What’s New at Greenhouse: $200M ARR, AI in the Real World, Going Big with PE, and More

SaaStr

Getting off the ground is one thing — an easy pitch of being an HR tech startup focused on improving hiring. That’s a great pitch, so every year, a new and cheaper flavor comes out. You could do vanilla 101 SaaS practices and succeed. Could something like the Greenhouse of 2015 even make it to market today? has 3% unemployment.

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How to make better SEO reports for the C-suite

Search Engine Land

As an in-house SEO, I have seen pitches from great people who clearly put in the effort. Positive or not-so-positive, they prefer to see a strategy’s impact on revenue targets and how your work as an SEO agency/consultant will contribute to their objectives. This is the kind of information the C-suite wants to see.

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6 Seemingly Harmless Ways You're Sabotaging Your Proposals

Hubspot

Whether it's due to the demise of the agency-of-record, growing concerns over transparency issues, or the invasion of management consulting firms on ad agency turf, marketers are actively shopping for agencies like never before. So what does that mean for agencies? 6) You break the wrong rules.

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Account Management: It’s About Keeping Customers!

SalesPop

If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Perhaps more pertinent is a quote from Austrian management consultant and author Peter Drucker, who said, “The purpose of business is to create and keep a customer.”