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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

Do you feel like they care about educating, entertaining or understanding their customers? Building a loyal, engaged customer base that actively advocates for your product or service could be one of the most valuable things you ever do. Demo or how-to video : Explaining how to do or use your product or service.

Niche 99
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10 Email List Management Software Tools to Grow Your Brand

Hubspot

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. More Campaign Monitor features include brand personalization, the ability to determine prices for your services, template builders, RSS email, A/B testing, and analytics reporting. Constant Contact.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. 1) Segment your audience.

CRM 75
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25 Social Media Campaign Ideas to Try in 2019

Hubspot

Additionally, you can share posts and interact with customers who mention your brand to spread awareness of the positive results your customers' get from using your product or service. Discounts can help spread awareness and bring in new customers who might not have tried your product or service. Post offers and discounts online.

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This day in search marketing history: March 21

Search Engine Land

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) 2019: But no, this didn’t confirm Google was using engagement metrics in rankings. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Also on this day Google Ads Editor version 2.0

CTR 92
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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 95
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How to Develop a Successful Marketing Automation Strategy

ConversionXL

It won’t replace your seasonal emails, write content for you, or intervene when you need a human touch from sales or customer service. Automate check-ins, follow-ups, or reminders you might otherwise have to delegate to customer service or sales teams. Provide crucial information to these same individuals.