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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

We remain optimistic about the prospects of cross-border SaaS. Org Building Ideas for Cross-Border Companies. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well. SV SaaS companies sell to other SV SaaS companies.

GTM 89
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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing. It doesn’t have to be over complicated.

B2B 108
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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

You don’t want to end up in The Valley of Death, where you can’t get the big dollar contracts. You have to expand your focus on how you sell and make it strategic to the C-suite. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs. The warning — You have to be patient.

GTM 77
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8 Ways to Make Your Sales Org Recession Ready

Salesforce

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Additionally, simple tweaks to payment options and contract terms go a long way to addressing customers’ budgetary concerns. said Batrawy.

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Lessons on Scaling Customer Success from $1M to $300M in ARR with Success Venture Partners

SaaStr

Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. Your selling team will 3x, and sales will become codified. When scaling from founder-led sales to another person selling the product, customers become more demanding. Being truly cross-functional.

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Don’t Be Afraid of Account-Based Everything

SalesLoft

From the OG, Account Based Marketing, to the new front man Account Based Sales Development , the lift in annual contract values alone is proof that the targeted approach to customer acquisition is working.As Cross-functional orchestration. It takes a village, and it starts at the first touch, going all the way to upsell/cross-sell.

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Is a Sales Operations Career Right for You?

Sales Hacker

Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization. The focus is on things like reporting, territory management and later stage tasks such as contract negotiations and finance approvals.