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If youre selling a cup of coffee, the options are relatively simple. Closing the deal is just one step; ensuring customer success and fostering long-term relationships requires ongoing work. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Take buying a CRM, for example.
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You know, staying in an industry, nailing a couple of use cases and being very successful, maybe they get like 10 customers, each paying them, you know, multi million ACV contracts. You know, low millions of dollars, that’s still a huge win for the companies, but it’s also a great, you know, high margin contract for the startups.
Their SDR even sits within the marketing team, so marketing can be involved in direction and incentives that focus on the full spectrum of relationshipbuilding, rather than focusing exclusively on booking a meeting. First, determine which existing accounts your team can sell into. This is not a marketing-to-sales handoff.
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They identify new business opportunities, pitch products or services, negotiate contracts, and close deals to achieve sales targets. They ensure client satisfaction, handle any issues or escalations, and identify upselling or cross-selling opportunities. Polish your communication, sales, and relationship-building skills.
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Rules around transferability of ownership: Cover what happens if a member wants to leave or sell their part in the future. They help you communicate the value of your services to potential clients, negotiate deals, and close contracts efficiently.
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