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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 129
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How to Get the Most Out of a Sales Call

Salesforce

Speed up your sales Wait, what is a sales call? For larger companies, this often includes legal teams and high-level company executives. Send an advance copy of the contract or a prepared quote so all decision-makers can review sales details before the call. Follow these four steps: 1.

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8 Letters that Can Double Your Income: an Intro to MEDDPICC

Sales Hacker

I followed his system, and it changed my life. What followed was almost a discovery session , similar to what we all put our clients through. Find out who can spend money, who has budget, who can CREATE budget, and who can sign the contract? legal process. “ You can double your income with this. But I did what he said.

Legal 117
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Top 10 Learnings about Free Trials with Tomasz Tunguz (Video + Transcript)

SaaStr

I write a blog at tomtunguz.com that focuses a lot of early stage start-ups and uses a lot of data in order to illuminate different topics. Contract length. How long should a contract be in order to maximize conversion rate? A multi-year contract, a month-to-month contract, an annual contract.

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SaaStr Podcast #213: Tom Tunguz, GP @ Redpoint Ventures On Why Scoring Leads May Actually Be Dangerous

SaaStr

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? I started a little legal software company with my Dad in South America.

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Defining Your Customer Journey From Prospect to Champion with Sage People SVP Kathy Lord (Video + Transcript)

SaaStr

We have heard a lot of sessions today around ramping up your lead gen, accelerating marketing. You want them to follow. You need to be able to do that for a second reason, which is you want to sign up customers who are passionate about what you do, that believe in what you do. Second or third is referrals. How do you do that?

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SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings: We are back for another week in the world of SaaStr with me, Harry Stebbings, and following from our episode with Ryan at Okta, I wanted to dive deeper into the mechanics of SaaS marketing today.