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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

Typically, the ads that feature static elements can be closed immediately, meanwhile, video ads usually have a delayed close option (up to 5 seconds). There are three types of interstitial ads that are approved by Google despite following the disallowed practices: GDPR (General Data Protection Regulation) banners. A frontend product.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. This will pull up the profiles of people you are connected with and those you are not connected with. Then, enter these terms into the search box again and see what results come up.

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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success.

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How to Get the Most Out of a Sales Call

Salesforce

Speed up your sales Wait, what is a sales call? For larger companies, this often includes legal teams and high-level company executives. Follow these four steps: 1. Make sure you mention the day and date as well as the method you’ll use to follow up. Use this as a reference during the sales call.

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Model Building from the Ground Up

ConversionXL

Relying on intuition alone can set you up for failure. If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. Following our example, you have one week to make a decision, so your maximum complexity is quite low.

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8 Letters that Can Double Your Income: an Intro to MEDDPICC

Sales Hacker

I followed his system, and it changed my life. What followed was almost a discovery session , similar to what we all put our clients through. This stage is all about understanding the feature functionality your buyer is looking for and how closely your solution aligns with it. legal process. But I did what he said.

Legal 116