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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

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How to do a quick SEO accessibility check

Search Engine Land

So before you start: Make sure that you dedicate enough time to read the WCAG Level 2 standards, their descriptions, examples, and potential techniques to meet them. Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. Make sure that you don’t cheat. Put a blindfold on if needed.

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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success. Daily stand-ups. Image source ). 5 Agile practices adapted for marketing.

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How to Get the Most Out of a Sales Call

Salesforce

” To ensure you lead a successful sales call, we’ve curated expert tips and techniques below, including guidance on how to prepare. Speed up your sales Wait, what is a sales call? For larger companies, this often includes legal teams and high-level company executives. Follow these four steps: 1.

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Adopting artificial intelligence in your sales process

PandaDoc

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

This was what Iztok Franko, the current director of IT & Marketing at Adria airlines was facing before the idea of “conversion rate optimization” ever came up internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

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Top 10 Learnings about Free Trials with Tomasz Tunguz (Video + Transcript)

SaaStr

I write a blog at tomtunguz.com that focuses a lot of early stage start-ups and uses a lot of data in order to illuminate different topics. A lot of these businesses use a common marketing technique in order to grow really quickly, and that marketing technique is free trial. There are two goals of this analysis.