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How to do a quick SEO accessibility check

Search Engine Land

So before you start: Make sure that you dedicate enough time to read the WCAG Level 2 standards, their descriptions, examples, and potential techniques to meet them. Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. Your copyright or legal text should not be too small.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success. User stories. Image source ). Image source ). Image source ). Frequent releases.

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10 Sales closing questions to seal the deal

PandaDoc

Like choosing between the different sales closing techniques. Learn more Most common sales closing techniques When it comes to how to seal the deal , there isn’t a one-size-fits-all solution. The techniques you employ will depend on the product, vertical, customer, and other factors. And the assumption of the when is now.

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A guide to sales workflow process to increase your profit

PandaDoc

Enhanced sales techniques When you can quantify each step of a sales workflow, it means you can maximize what’s boosting sales and cut out what’s hindering customer conversion. Your team can test out the newest cutting-edge sales techniques, thereby accelerating your sales process. KPIs also help you reinforce your business goals.

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Adopting artificial intelligence in your sales process

PandaDoc

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

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How to Get the Most Out of a Sales Call

Salesforce

” To ensure you lead a successful sales call, we’ve curated expert tips and techniques below, including guidance on how to prepare. For larger companies, this often includes legal teams and high-level company executives. What you’ll learn: What is a sales call? How do you prepare for a sales call? ” “Great.