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Super Bowl Ads Were Short This Year: Here's Why That Worked

Hubspot

In reality, the game ended at a decent hour because the Kansas City Chiefs smoothly took down the San Francisco 49ers without entering overtime. These brands also had to create content that would memorably stand out in a chaotic stream of other insanely high-priced ads.

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Make it. Move it. Sell it. — Episode #2

Spiro Technologies

I can work through pricing and other things with you, but I need you to be upfront and honest with me. That’s again where I look back at our customers and say tell me about the businesses that you’re spraying or the contracts that you have. So our product is based on yield. I mean it’s all related.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Even better: Find the accounts that can afford to — and will likely — pay top dollar for products with high price tags or products with subscriptions that will pay out for a long time. Average contract value: What is the annualized revenue per customer contract? Go after accounts that can feasibly buy what you’re selling.

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