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Analytics software delivers data, standards deliver insights

Martech

It may be fascinating that 40% of your customers come from Kansas, but how does that help your business? Their customers expected them to reply within a specific time frame or expect a certain price from their products. They don’t lower their standards, i.e., price. Many companies default to standards set externally.

Territory 101
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This day in search marketing history: March 2

Search Engine Land

Topeka Changes Its Name To Google, Kansas (Temporarily) 2010: What would you do to get Google to build a super high-speed broadband network in your hometown? If you were the city of Topeka, Kansas, you changed your name to Google, Kansas. Google Testing Single Line Sitelinks?

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Do Your Sellers Know How To Converse With Your Customers?

Partners in Excellence

Sellers tend to talk about price, budget, discount, and sometimes a very rudimentary ROI. We Aren't In Kansas Anymore" Going Global How "Sales-speak" Limits Us Why Do They NEED What You Are Selling? In my global pursuits, it’s easy to translate dollars into euros, yuan, yen, pounds and so forth. The New "Office," And Work Life

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Super Bowl Ads Were Short This Year: Here's Why That Worked

Hubspot

In reality, the game ended at a decent hour because the Kansas City Chiefs smoothly took down the San Francisco 49ers without entering overtime. These brands also had to create content that would memorably stand out in a chaotic stream of other insanely high-priced ads.

Sports 79
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The Ultimate Guide to Startups

Hubspot

Market research helps you analyze your competition, research their product or service, pricing structure, messaging, and unique selling proposition (USP), and better understand how you can set your business apart. Market research helps you formulate your positioning statement for your product and your brand.

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Is Your Open Office Causing a Creative Crisis?

Hubspot

It decided to get rid of all desks, save one: a 4,400-square-foot table with a price tag of $300,000. Barkley, a Kansas City-based agency, has a 25,000-square-foot rooftop garden. Barbarian Group''s 1,100-foot-long desk. The Barbarian Group also redesigned its New York office last year. 2) Give people control.

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Episode 16: The Secret of Maintaining a Lasting Business with Steve Kingeter of VC99

Spiro Technologies

Steve Kingeter: Our headquarter is in Kansas City where we build our machines. Yeah, I’ve always come from the philosophy of providing high quality and charging high prices for it, and if it’s not worth it to somebody, hey, that’s okay. Now I’m kind of hearing a little bit of something in the background.