Contract Launch Strategize X-functional 
Search Engine Land
FEBRUARY 23, 2024
In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. The main question is: how can in-house SEO teams transform this complex dashboard into a more strategic one? Where did all these projects come from?
Martech
JUNE 6, 2023
The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business.
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Search Engine Land
DECEMBER 28, 2023
These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft.
Martech
MARCH 21, 2023
As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need.
SaaStr
AUGUST 12, 2020
When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, sales in my view is best run on a quarterly plan.
Sales Hacker
JUNE 20, 2019
3) Sales Ops has grown from tactical to strategic. That tech served purposes like capturing leads directly from a website, automatically routing those leads to reps, increasing the volume of emails a human could send, enabling reps to make phone calls with a single click, and easily creating clean and crisp contracts for signature.
SaaStr
OCTOBER 30, 2020
As you probably remember in the early 2010s, their mobile app store launched and kind of started to scale out. As you remember, very few people had mobile apps because it had just launched. The salesperson now isn’t just getting a name and email and this guy or girl wants to talk at X time.
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