Salesforce

APRIL 7, 2022

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries. Activate and launch. There are many considerations (and pitfalls!) to keep in mind.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. The main question is: how can in-house SEO teams transform this complex dashboard into a more strategic one? Where did all these projects come from?

X-functional 116

X-functional Territory Launch Follow-up 116

PandaDoc

MAY 9, 2024

Launching a new product can necessitate an overnight shift in objectives and strategy, which often damages morale and causes high staff turnover. Usually part of a structured compensation plan and included in an employee’s contract. You might prefer sales spiffs for: Launching a new product. So, what is a sales spiff, exactly?

Drivers/motivators 52

Drivers/motivators Commission Objectives and Key Results Launch 52

Closing Bigger

DECEMBER 14, 2022

3) Improve your lead nurturing game More contact More variety Better context Better timing More relationship More discrimination 4) Expand while your competitors and contracting. Your competitors are hunkering down and hatching, take advantage of this. What vision would your CEO or CMO paint for the company. Get good at telling that story.

B2B 52

B2B Contract Finance Territory 52

Closing Bigger

DECEMBER 14, 2022

4) Expand while your competitors and contracting. Product launches. 9) Have a strategic sales plan or personal sales playbook. 4) Expand while your competitors and contracting. Product launches. Your existing client needs have changed. 3) Improve your lead nurturing game. More contact. More variety. Better context.

B2B 52

B2B Contract Finance Territory 52

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . That’s too tactical.

GTM 86

GTM Cross-sell Niche Strategize 86

Martech

JUNE 6, 2023

The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are. You usually start paying for the tools at contract signature, not launch. And to be fair, it sometimes is a smart move.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

Highspot

FEBRUARY 22, 2024

For instance, marketing and production teams might collaborate on product launches to ensure availability aligns with promotional activities. Improve Product Lifecycle Management Process S&OP equips teams with insights for important product launches and end-of-life management decisions.

Manufacturing 52

Manufacturing Finance Objectives and Key Results Sales 52

Search Engine Land

MAY 16, 2023

This article will tackle five initiatives my team undertakes right after the contract is signed to find and address those critical fixes and ensure we’re setting up our client for success. Build a keyword-to-webpage mapping document Content and keywords need good strategic direction to reach their potential.

Contract 82

Contract User Experience Clients Engineering 82

Sales Hacker

FEBRUARY 14, 2022

That meant they could strategically penetrate accounts and that their success was entwined, improving accountability. Retained CSMs for Enterprise, allowing them to have more strategic conversations about account management, while still giving them access to day-to-day support. So how did the team react to the changes?

Legal 83

Legal Cold Call Contract Inside sales 83

Search Engine Land

DECEMBER 28, 2023

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft.

Retail 122

Retail X-functional Launch Non-Profits 122

Gong.io

SEPTEMBER 21, 2022

ACV stands for annual contract value, which is pretty easy to figure out: it’s the average annualized dollar amount of a typical contract. This is a helpful metric as it standardizes various contracts. TCV / contract term in years = ACV. I told you we like our acronyms. Some may be monthly, others for three years.

Contract 62

Contract Quota Objectives and Key Results Sales 62

ClickFunnels

OCTOBER 12, 2021

However, as your company grows, it pays to become less tactical and more strategic. That’s why before you sign a contract, you should make sure that the agency in question has a proven track record, meaning, that they have successfully executed lead generation campaigns in the past. And launch your funnel! …in in just five days.

Lead generation 244

Lead generation Contact Contract Price 244

The Lost Book of Sales

OCTOBER 18, 2021

Depending on industry and characteristics of the deal, particularly if it's a larger agreement or a frame contract that is strategically important for both parties, one must be ready for a lot of back and forth in the form of reciprocations.

Negotiate 96

Negotiate Contract Angle Drivers/motivators 96

Smarter With Gartner

AUGUST 24, 2021

Download now: Strategic Roadmap for Accelerating Sales Growth. Term-based contracts’ costs are fixed and based on access not usage. A new contract results in a new revenue stream, but the resale opportunity occurs at the end of a predetermined time period, not the product’s end of life. What is a subscription business model?

Contract 59

Contract Commission B2B Account management 59

SaaStr

APRIL 3, 2024

Experimentation and learning still have to happen, and there is a need for smart, strategic employees to monitor how AI is working to improve the product market fit, application, and safety for their customers. Contracts are going all the way up to the CEO for signature, which is almost unbelievable.

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93

Lead Fuze

JUNE 27, 2023

Negotiating contracts: Once potential influencers are identified, the agency negotiates terms of collaboration including payment rates and deliverables. A significant boost in online visibility, increased website traffic, and improved sales figures – all thanks to a strategic alliance forged through effective influencer marketing.

Negotiate 52

Negotiate Contract Campaign Contact 52

Martech

MAY 2, 2023

Together, leaders can define roles and accountability working each type of account — strategic, commercial, growth or however the organization segments customers and markets. For example, product marketing was previously measured on metrics like the annual number of product launches and successfully completing sales training and enablement.

Finance 90

Finance Sports B2B Contract 90

Search Engine Land

SEPTEMBER 11, 2023

So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. Once your page ranks among the top results, you only need to keep it updated to retain rankings, proving to be a strategic advantage. Then, you might not need SEO as much.

Niche 142

Niche Engineering Promote Territory 142

Salesforce

AUGUST 23, 2023

We’re so proud to have launched the Salesforce Impact Accelerator , a game-changing 12-week program designed to help partners from small businesses and underrepresented groups thrive in the Salesforce ecosystem. Get insights, develop partnerships, and learn how to strategically align with Salesforce and grow your business.

CRM 52

CRM Contract Growth Consult 52

SaaStr

OCTOBER 16, 2020

Adam Blitzer, EVP & GM, Marketing Cloud Salesforce and former VP, Marketing @ Pardot, shares insights from launching a company in the already crowded marketing automation space and zig-zagged the way to market leadership. How do you compete in a tough marketplace with thousands of other competitors? 3 Asymmetric Funding.

Real Estate 91

Real Estate Contract Gaming Engineering 91

SaaStr

AUGUST 18, 2019

At EchoSign, we launched not only with a Free edition, but we launched 100% Free. We found that our average paid user sent about 8-10 contracts a month. So we weren’t giving up much by letting folks do up to 5 e-signed contracts a month for free. My only real point is a strategic one. Free is overdone.

Customers 78

Customers Contract Launch Quota 78

Sales Hacker

FEBRUARY 1, 2021

Why is it that companies have a sales process they follow rigorously to win business, yet avoid the same discipline in managing those customers throughout the lifecycle of their contracts? Too often contract cancellation (or non-renewal) comes as a surprise, but it never should. Identify key stages in the lifecycle of a contract.

Customers 74

Customers Contract Cross-sell Account management 74

Search Engine Land

OCTOBER 7, 2022

It should reflect high-level strategic goals and KPIs. That location and reporting feedback helps to quantify strategic and tactical efforts. What are the long-term roadmap and launch dates? Step 4: Check references, negotiate a contract. Although not all vendors require an annual contract, many do.

Objectives and Key Results 95

Objectives and Key Results Contract Engineering Follow-up 95

Martech

MARCH 21, 2023

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 83

X-functional Negotiate Contract Technology 83

Hubspot

AUGUST 14, 2018

By setting up strategic partnerships with financial titans like Capital One, Citigroup, Visa, and Nasdaq , Chain has accelerated Wall Street’s adoption of blockchain technology. In 2008, Leeway Hertz launched one of the first apps on Apple’s AppStore. Intellectsoft. It’s like banking on blockchain. LeewayHertz.

Contract 76

Contract Real Estate Strategic partnership Government 76

Heinz Marketing

APRIL 20, 2023

Finally, Transactional intent is in the Conversion stage, bottom of funnel, typically signals in B2B such as when the prospect signs a contract, puts in a purchase order, or places a deposit. You may leverage past transactional data to gain insights into buying patterns and make strategic upsells.

B2B 60

B2B Customers Education Contract 60

Gong.io

DECEMBER 14, 2022

Target account selling is a B2B sales methodology that focuses on building and nurturing relationships with strategically chosen, high-value accounts that have a high probability of closing. Sales reps don’t waste time chasing low-quality leads that won’t close or whose annual contracts are barely worth their time. What is TAS?

Sell 62

Sell Cold Call Contract GTM 62

Lead Fuze

JUNE 28, 2023

In this blog post, we will explore the role of sales representatives – from negotiating contracts and identifying leads effectively, to building relationships with potential clients. They conduct business operations, negotiate contracts, identify leads, contact prospects, and close deals.

Negotiate 52

Negotiate Territory Contract Technique 52

Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. What is Sales Operations?

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

Sales Hacker

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth.

Territory 88

Territory Non-Profits Contract Quota 88

Veloxy

AUGUST 31, 2023

You guessed it—he signed the contract with the electronic signature software! In each of these movies, there are scenes where the men on the battle field radio back to base for commands, for reinforcements, or to strategize the next counterattack. One way to do this is by launching a Rotational Leadership Program.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Hubspot

DECEMBER 5, 2019

Consultants can be an important tool for small businesses that can't afford full-time employees year-round, need a third party to solve a company issue, or want an expert to give advice and strategize. That's when a consultant could come in and either train your employees on how to handle the project, or work as a contract project manager.

Consult 45

Consult Strategic planning Finance Strategize 45

SaaStr

OCTOBER 17, 2023

They sign the contract, onboard, and the motion is done. This freed up the CSM team to think more strategically in the long term. The Second Double When you launch a new product, you always undersell. They’re fully saturated unless customers churn. Capacity comes back. They grew from $1M to over $60M in six months.

Cross-sell 67

Cross-sell Customers GTM A/B testing 67

Gong.io

JULY 21, 2021

CRO/VP Rev Ops : They understand how sales, marketing, and customer service each contribute to revenue and think strategically about how to streamline and align processes across the company to create a buyer journey that puts the customer at the center. Boosting annual contract values? How can we align goals from different teams?

Growth 62

Growth GTM Cross-sell Pipeline 62

Gong.io

JANUARY 5, 2019

Instead, they introduced strategic, high-value questions purposefully designed to gain key information and guide the conversation. Up-Front Contracts : Agree on a plan with the buyer to ensure you secure the next step in the sales cycle. Step 2: Sales Methodology Training and Launch. Conduct discovery and qualif y them.

Pitch 131

Pitch Sales Up-sell Contract 131

Salesforce

JUNE 14, 2023

Here are 11 sales tactics, from reading nonverbal cues to implementing AI tools, that draw on your interpersonal and strategic skills. Let’s say you just launched a new mobile app to help your potential customer manage their customer service requests. And that’s a very good thing for reps looking to beat quota.

Gaming 95

Gaming Cross-sell Referrals CRM 95